PURPOSE OF THIS JOB
Develop the brand salience, per capital consumption, consumer awareness through consumer marketing & sports & events activities together with developing, controlling, and managing the annual strategic marketing, trade marketing (off-premises) and sales plan, delivering the committed financial budgets/P&L together with a strong skilled and motivated marketing team and sales & distribution partners
KNOWLEDGE, SKILLS AND EXPERIENCE
Clear understanding of markets, sales & distribution, competitor activity and consumer behavior in an FMCG context, especially the market of the assigned country
Ability to work through business strategies and implement them successfully, while managing the associated change & people processes
Strong analytical ability and commercial acumen to understand financial statements and market trends
Effective negotiation and interpersonal skills
High standard of integrity with a passion for the brand and commitment to Red Bull values
An entrepreneurial ’can - do’ attitude facilitated by continuous learning and application of appropriate ’best practices’
Balanced yet strong first hand exposure to premium sales, marketing and distributor management
Ability to focus and follow through on priorities and deliver quality results
A successful experience in a similar position of leadership & accountability, with strong people management skills and the ability to lead, motivate & coach teams
A minimum of 5 years’ experience in marketing management experience
A formal education / training in marketing management will be useful
Fluency in spoken & written English is mandatory along with Sinhala and a fair knowledge of Tamil
EDUCATION & EXPERIENCE REQUIREMENTS
Degree from a recognized university or Completed qualification from the Chartered institute of Marketing
Minimum of 5 years marketing experience in Senior Brands or Marketing Management experience
LANGUAGE REQUIREMENTS - Fluent in English
TRAVEL - Total Time: 40%