Job Title: Digital Marketer

Overview:

We are seeking a creative and data-driven Digital Marketer to join our team. The Digital Marketer will be responsible for developing and implementing digital marketing strategies to promote our products and services across various online platforms, as well as designing and producing high-quality visual content to support these campaigns. The ideal candidate will have a strong understanding of digital marketing tools, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing, as well as experience in graphic design and video editing. The candidate should be able to measure and analyze the performance of marketing campaigns, identify areas for improvement, and adjust strategies accordingly.

Responsibilities:

• Develop and execute digital marketing campaigns across various online platforms, including search engines, social media, email, and other digital channels.
• Create and optimize landing pages and other website content to improve conversion rates and increase user engagement.
• Conduct market research to identify and target the right audience and develop customer profiles to inform digital marketing strategies.
• Develop and manage a content marketing strategy that includes creating blog posts, social media content, and other digital assets.
• Collaborate with sales & marketing team to develop and produce high-quality digital assets such as banners, videos, and other visual media for use in digital marketing campaigns.
• Design and produce visual content for digital marketing campaigns, including graphics, infographics, videos, and animations.
• Edit and produce videos for use in digital marketing campaigns, including product demos, explainer videos, and social media content.
• Manage and optimize pay-per-click (PPC) advertising campaigns across multiple platforms, including Google Ads and social media advertising.
• Monitor and analyze the performance of digital marketing campaigns, including web traffic, conversion rates, and engagement metrics, to identify areas for improvement and adjust strategies accordingly.
• Track and report on the ROI of digital marketing campaigns to key stakeholders.
• Stay up-to-date with the latest trends and technologies in digital marketing and graphic design, and provide recommendations on how to leverage them for the company's benefit.

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 2-3 years of experience in digital marketing and graphic design, with a track record of successful campaigns and high-quality visual content.
• Strong knowledge of digital marketing tools and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Experience in graphic design and video editing, with proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere, and After Effects.
• Excellent written and verbal communication skills (English & Dhivehi), including the ability to create compelling content for digital channels.
• Experience with web analytics tools, such as Google Analytics, and the ability to use data to drive decision-making.
• Experience with digital marketing tools is a plus.
• Strong project management and organizational skills, including the ability to manage multiple campaigns and projects simultaneously.
• A strong attention to detail and the ability to think creatively to solve problems.
• Strong organizational and time-management abilities
• Excellent communication and people management skills 

If you are a creative and data-driven individual with a passion for digital marketing and graphic design, we encourage you to apply for this exciting opportunity.

Interested candidates, please email your applications with the following documents to [email protected] before 25th February 2023.

• National Identity Card / Passport
• Updated CV
• Relevant educational certificates
• Reference letter/ Experience letter

We thank all the interested participants. However only selected applicants will be contacted. For more information, please call +960 301 5905.