Sales Manager New

C G T PVT LTD

Salary

MVR 25,000+

Employment Type

Full-Time

Vacancies

Details

Salary and Benefits: MVR 25,000+

Job Description

Role Overview

The Sales Manager will be responsible for designing, executing, and leading CGT’s sales strategy across all verticals and product categories. This is a senior leadership role that combines strategic planning, channel management, and sales force leadership. You will manage all aspects of route-to-market optimisation, key account development, and sales performance management.

Key Responsibilities

Lead the development and execution of the national sales strategy across F&B segments.
Build channel-specific plans for Wholesale, Resort, and HoReCa verticals to maximise coverage and volume.
Sales forecasting and performance tracking by channel and product line.
Build and lead a high-performance sales team, including vertical-specific managers and field executives.
Track KPIs for each team and ensure consistent coaching and development.
Lead the recruitment, onboarding, and training of sales personnel.
Develop and nurture strong relationships with key accounts, national wholesalers, resorts, and HoReCa operators.
Oversee negotiation of contracts, pricing agreements, and credit terms.
Collaborate closely with the Trade Marketing team to align in-field execution and promotional strategies.

Qualifications

Minimum 4-5 years of experience in FMCG sales.
Degree in Marketing, Business, or related field.
Proven success managing multi-channel sales teams and large accounts.
A strong understanding of the Maldives market, particularly within the resort, wholesale, and HoReCa sectors, would be a plus.
Fluent in English; Dhivehi language skills are a plus