Details

Salary and Benefits

MVR 15,000+
Medical Insurance
Phone Allowance
Government Holidays as per Calendar
30 Days Paid Leave upon completion of 12 months

Job Description

About the Role

This person will be a key member of the company’s SEO/PPC strategy, monitoring and reporting our SEO efforts, adapting & executing new strategies to continue boosting our company initiative campaign rankings.

Responsibilities

• Devise and implement search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) strategies.
• Create strong internal relationships & consistent communication with cross-functional internal teams to promote awareness of programs, provide activity updates, and solicit feedback to deliver the right results for the business.
• Conduct keyword research and identify opportunities for SEO improvements.
• Conduct content audits and find opportunity to use content to improve SEO.
• Write optimized content for websites, including both on-page and meta content.
• Create and execute unique digital marketing strategies aligned with business goals.
• Measure performance of paid media and SEO enhancements using various Web analytics tools.
• Acquire insight into digital marketing trends and keep strategies up-to-date.
• Develop campaign briefs, track campaign ad spends and KPIs through digital analytics and reporting to ensure strategies are achieving business objectives and producing ROI.
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines.
• Execute continual research and learning to stay aware of trends within our industries and digital.
• Have a basic understanding of technical and content SEO best practices.

 

Specifically, the role will involve the following:

Research

• Target Market Analysis
• Keyword Research and Analysis
• Website Audit
• Backlink Analysis
• Competitor Analysis
• Strategy Development

Analytics

• Google Analytics, Tag Manager Setup and Management
• Google Search Console / Bing Webmasters Verification and Management
• Rankings and Visibility Tracking and Analysis

 

 

 

Skills

• Google Analytics / Tag Manager
• Google Search Console (Webmaster Tools)
• Google Keyword Planner Tool
• Moz Research Tools
• Google AdWords
• Bing Ads
• Facebook for Business
• Twitter Ads
• LinkedIn Ads
• CMS Frameworks: WordPress
• Working knowledge of HTML and CSS
• Strong knowledge of search engine algorithms and ranking strategies
• Deadline and detail oriented
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail
• Excellent ability to collaborate with internal teams

SEO/PPC Optimization

• Indexing and Crawlability Optimization
• Redirect Optimization
• URL Structure Optimization
• Structured Data/Rich Snippets Optimization
• Mobile Responsiveness Optimization
• Page Speed Optimization
• SEO On-Page Optimization
• Keyword Strategy
• Ensures that all web pages have keyword-optimized tags
• URL Optimization
• Tag Optimization
• Content Optimization
• Website Speed Optimization

 

 

Requirements and Qualifications

Minimum Experience

Not Specified

Minimum Qualification

Diploma

Age

18 years old+

Documents to Submit

Documents

• Curriculum Vitae (CV)
• Educational certificates
• National ID Card copy (both sides)
• PP Size Image
• Police Report (if selected for the job)

Other Information

Industries

• Tour operator and travel agency service provider

Occupations

• Marketing specialist

Employment Type

• Full-Time
• Part-Time
• Intern

Skills Required

• Advanced Computer Skills
• Analytics
• Email Marketing and Automation
• SEO/SEM
• Social Media
• Social media marketing
• Social Media Marketing and Paid Social Media Advertising
• Web (HTML, CSS, CMSs, SEO, etc.)