Details

Salary and Benefits

MVR 40,000+
Negotiable

Job Description

The Country Manager for Red Bull Maldives is responsible for defining and executing the strategic direction for the brand in the Maldives. This role involves full accountability for financial performance, trade results, team development, and business efficiency. The Country Manager will lead sales and marketing efforts, working closely with the distribution partner to ensure the successful implementation of Red Bull’s business plans. The role requires hands-on leadership in managing the team, building relationships with key stakeholders, and driving sustainable growth in a highly competitive market. This role also requires networking and developing key stakeholder relationships internally and externally. This role requires strong understanding of the landscape, competitive environment, and consumer perspective.

 

Key Responsibilities:

1. Strategy:
   • Lead the strategic direction of Red Bull in the Maldives, aligning with regional and global objectives.
   • Develop and implement long- and short-term business plans that deliver measurable results.
   • Continuously assess local market dynamics, including tourism, economic changes, and competitive activity, to refine the brand’s position and strategy.
2. Sales & Marketing:
   • Full responsibility for delivering financial and trade results in Maldives.
   • Develop and execute sales and marketing strategies aligned with Red Bull’s global and regional business goals.
   • Lead sales planning, marketing execution, and route-to-market strategies to maximize distribution and product visibility.
   • Conduct analysis and reporting of sales and marketing results on a weekly and monthly basis.
3. Distribution & Key Account Management:
   • Manage the distribution partner relationship to ensure effective product distribution, pricing, and placement strategies.
   • Lead key account management, ensuring strong partnerships and alignment with retail and wholesale partners.
   • Ensure business plans, pricing strategies, and product placement are executed efficiently.
4. Financial Management:
   • Full P&L responsibility for Red Bull’s operations in the Maldives.
   • Manage trade spending, ensuring financial feasibility and alignment with strategic goals.
   • Work closely with regional finance teams to optimize financial performance, including budget planning and cost control.
5. Team Leadership & Development:
   • Full accountability for team performance, development, and engagement.
   • Build, manage, and develop the leadership team in the Maldives.
   • Set clear business objectives for direct reports and evaluate results regularly.
   • Foster a culture of high performance, ethical standards, and collaboration.

 KNOWLEDGE, SKILLS AND EXPERIENCE:

• 4-5 years of experience in a management role (e.g., Commercial Manager, Marketing Manager).
• Proven leadership and team management skills.
• Strong understanding of P&L management, sales, distribution, marketing, and competitor analysis.
• Familiarity with FMCG marketing principles and Red Bull’s market approach in Maldives or other market
• Excellent communication and presentation skills in English/Dhivehi
• Higher education in Business, Marketing, or Economics.

EDUCATION

A University Degree is a requirement

LANGUAGE REQUIREMENTS

Fluency in English

Requirements and Qualifications

Minimum Experience

4 Years

Minimum Qualification

Bachelor’s Degree

Documents to Submit

Documents

• Cover letter
• CV
• ID card Copy
• Educational Certifcate

Other Information

Industries

• Wholesale and retail trade of food and related products

Employment Type

• Full-Time

Field of work

• Business Administration and Law