Lead brand & product communication, media while identifying drive reach across all relevant media channels. Functioning as a project leader with cross-functional expertise across our "media network" to activate Paid, Earned, Managed & Owned plans, and take full responsibility for earned media activation by relationship building through traditional third-party and social influencer amplification, as well as building close relationships with Red Bull's athletes, and industry partner. You will also function as the brand specialist, working alongside HQ and regional specialists, ensuring premium execution across all spectrums, including.
BRAND BUILDING
Work alongside Regional and HQ Brand team to ensure clarity in tonality, direction, strategy, copy and visuals. Assist in localizations where necessary alongside creative / external agencies. Train and support colleagues, assisting with trade-marketing, POS, etc.
Knowledge or interest around local/global campaigns, events, athletes, consumption occasions, product launches and the link between the area and press; responsible for media requests, briefings, etc.
Agency coordination and management, approval of posting plans on owned platforms, briefings, debriefings, pushing the strategy behind plans and media approach
FIELD MARKETING & CONSUMER INSIGHTS
Manage and develop a team of student marketeers across the country
Collaborate with the team, ensuring accuracy in reporting, planning
Ensure product availability, visibility, and brand awareness in the region and within campus, through clear communication and alignments with the student marketeer team.
ADVERTISING AND CREATIVE
Support the marketing and sales departments with creation of branding and communication for specific marketing projects in strong collaboration with the respective marketing functions.
Supports the marketing function by managing and collaborating with external / media / creative agencies to ensure great output
Work alongside creative / media agency to ensure the best reach and value-for-money advertising plan