Develop communication strategies for advertising campaigns.
Work with Agency Account and Creative teams to establish objectives, target audience, messages and scope campaigns.
Analyse information to prepare comprehensive advertising strategies for campaigns.
Use market research data build a profile of the customer for a product or service.
Providing the relevant Agency teams with a clearly defined brief that contains concise information on the product, audience and strategy.
Research and propose all social trends required for campaigns.
Coordinate with creative team to provide all required information and customer's perspective when they are developing strategies and creative proposals.
Prepare client and agency team presentations and present.