Marketing Manager New

C G T PVT LTD

Salary

MVR 25,000+

Employment Type

Full-Time

Vacancies

Island

Male' City, Male'

Details

Salary and Benefits: MVR 25,000+

Job Description

Role overview

We are seeking a Marketing Manager to design and lead our marketing strategy across all verticals. This is a foundational leadership role with direct impact on CGT’s brand growth and market penetration. You will be responsible for developing and executing both brand-building and trade marketing initiatives that support sales and build awareness.

Key Responsibilities

Develop quarterly as well as annual marketing plans across categories and channels.
Track category trends and competitor environment to shape category strategy and identify demand shifts.
Monitor market dynamics, competitor activity, and market gaps.
Plan and execute integrated marketing campaigns across digital, social, print, and in-person channels.
Lead and coordinate brand support with key external collaborators.
Manage end-to-end delivery of brand activations. seasonal campaigns and products.
In Retail: Plan and deliver in-store marketing, merchandising, and promotional activities to maximise brand visibility and conversion.
In Food Service: Conceive, coordinate and execute product demos and B2B trial generation and loyalty building initiatives.
Pilot new channels, creative formats, and technologies to enhance reach and marketing.
Coordinate closely with product, sales, and operations teams to align marketing with business goals.
Manage campaign budgets and track ROI for all major marketing spend.